Client name: Dream11
Occasion: Diwali
Number of hampers: 73
About Dream11:
Dream11, a flagship brand of Dream Sports, is a fantasy sports platform for various sports, including Cricket, Kabaddi, Football, and more. Dream11 became a unicorn company in 2019 and is India’s biggest fantasy sports platform with over 20 crore users.
It offers an online gaming experience to users, where they can create a virtual team of real players and compete against others to win prizes.
Gifting Requirement:
The client wanted luxe Diwali gifts for their clients and brand ambassadors that incorporated the significance of the occasion. Their requirement was two categories of unique gift hampers, unlike anything we had done for them before, in their brand color, red.
Also, they wanted customized packaging like always, with the recipient’s name and their company’s name. As for the products, they wanted us to source premium edibles, festive decor, luxurious candles, and more.
Challenges:
Dream11’s Diwali hampers are always the most luxurious and extravagant ones. They leave no stone unturned to make their gifts special for their clients and brand ambassadors.
The challenge our team faced during their hamper curation was that it was a last-minute order, so we had to order everything on short notice. This led to a delay in the delivery of the packaging by a day or two.
Plus, the client was clear that they wanted a unique gift box in their brand color, something we hadn’t done for them before, so coming up with a packaging that was befitting the occasion and the client was a task, especially at the last minute.
Approach:
Since Dream11 is one of our biggest clients, we ensure that their hamper is handled with care and precision. Not that we don’t do the same for other clients. In their case, since the packaging was already delayed, the team came in even on the weekend to complete their gift curation and timely delivery.
Plus, there were a lot of customization details, like the recipient’s customized name on the packaging, the Dream11 logo, and more; therefore, our co-founder, Sweta took the responsibility of handling that part, so that it was done with utmost precision.
Client’s POV:
“The Good Road always delivers :) thank you”
