The real estate business is booming in India, so in such a competitive market, what can companies do to stand out from the crowd?
Well, one of the things they can do is indulge in real estate gifting. Giving gifts to your clients as they are starting their life in a new home will turn out to be a meaningful gesture. So let’s check out some of the best gifts for real estate agents.
What Is Real Estate Gifting?
Real Estate gifting refers to curated gifts that the real estate agents give to their clients after a property settlement or as a housewarming gift.
The purpose of this hamper is to celebrate this milestone with the clients and build brand loyalty.
Why Real Estate Gifting Is a Powerful Lead & Referral Tool
Here’s why gifts for real estate agents are a great way to gain leads and referrals.
Creates a Lasting Impression:
Agents who give real estate gift boxes to their clients leave a lasting impression on them. This is a meaningful gesture that clients appreciate and fosters a positive impression.
Word of Mouth Marketing:
When clients feel valued, they tend to refer you to their friends and family, which brings in more business for you. Their positive experience makes for a great word-of-mouth marketing tactic.
Boosts Loyalty and Repeat Business:
Satisfied clients are more likely to remain loyal to you, and if there’s ever a need to purchase another home, they’ll think of you.
Acts as a Tangible Marketing Tool:
Since the products in the gift that real estate agents choose include home appliances and decor, they’ll stay with the client for a long time, reminding them of your business every time.
Best Occasions for Real Estate Gifting
There’s not just one but several occasions for coming up with real estate gift ideas, including these -
Property possession/handover
One of the best times to give gifts for real estate agents is when their clients receive possession or handover of the house. A meaningful gift congratulating them on this milestone is perfect for creating a lasting impression.
Booking confirmation
Another great occasion for real estate gifting is the moment your clients’ booking is confirmed. This is a big step for them towards their new home, so wishing them well through a thoughtful gift is the right choice.
Housewarming / Griha Pravesh
The best time to give real estate agent closing gifts is during the housewarming party. It’s an ideal time to congratulate your clients and be a part of their celebrations.
Festive gifting (Diwali, New Year)
Regardless of whether you’re working with the client during festive occasions or not, it’s still a great time to send them a gift, creating brand recall and also sending them good wishes.
Referral appreciation gifts
Lastly, it’s in good taste to send a small token of appreciation to your clients when they refer you to another person. They helped bring business, which should be acknowledged with a special gesture.
Customised Real Estate Gifting: Why It Converts Better
You might think that personalising a gift doesn’t make much difference, but that’s where you’re wrong. The best gift for real estate agents is a customized one that creates brand recall for the clients.
Since buying a property is a big step in someone’s life, it should be celebrated with a gift that is meaningful to them. A customized portrait of the clients, an engraved chopping board with their shifting date mentioned on it, it’s these small things that turn a client into a repeat one.
How to Choose the Right Real Estate Gifting Partner
We understand that selecting the ideal gifting partner for real estate gift boxes presents a significant challenge, particularly with the numerous gifting companies available in the market. So here are a few parameters that can help you find the right real estate gifting partner.
Customisation capabilities
Since customization is at the root of real estate gifting, you must choose a company that can easily cater to your personalization needs. It’s even better if they have an in-house customization setup.
Scalability for bulk orders
Whichever gifting company you choose should be prepared to take up bulk orders when needed. Future planning is important when selecting a gifting partner, and a company that can scale as per your requirements will work well with you.
Delivery timelines & PAN-India support
Thirdly, check the company’s past record of delivery timelines, because on-time delivery is guaranteed by many but executed by few. Plus, it’s a requirement that the company should deliver pan-India, so that distance doesn’t become a problem.
Experience in corporate & real estate gifting
Lastly, your gifting partner should have experience in corporate and real estate gifting. This allows them to understand your gifting requirements better and cater to them with an experienced hand.
Conclusion
That’s everything you needed to know about real estate gifting. Now, find a reliable gifting partner, like The Good Road that curates the best gifts for real estate agents. Once you indulge in giving gifts to your clients, you’ll see a major change in how your business grows, so take this guide into account the next time you’re closing a client deal.
