Companies are moving towards corporate gifting, but many of them are not getting it right. Corporate gifting is a strategic move for your company, apart from being a meaningful gesture.
So we are here to help you make the most of this strategy by guiding you in choosing corporate gift boxes that make a difference.
Why Corporate Gift Boxes Matter in Business Gifting
As we said, sending corporate gifts to your employees, clients, or business partners can be a strategic move if done right. Here’s why -
Strengthens Business Relationship:
The business relationship you have with the people associated with your business needs constant nurturing. Corporate gift box ideas are a great way to strengthen that relationship and ensure a long-term association.
Supports Retention:
Be it employees, clients, or executives, retaining the people who work with you and help grow your business is the number one rule. Giving corporate gifts to them on certain occasions shows them that they are valued and appreciated for their work.
Boosts Employee Morale:
Instead of being a company that expects its employees to work without any expectation of praise or recognition, be a company that boosts their employees’ morale by appreciating their efforts through a thoughtful gift. This increases their productivity significantly.
Increases Brand Recall:
As a company, you must create a strong brand recall among your clients and employees, and choosing the best corporate gift boxes is the way to do that. Your company’s personalised logo or brand will start being associated with a positive image.
Key Factors to Consider When Choosing Corporate Gift Boxes
Let’s look at some of the factors that assist you in choosing the right corporate gift box packaging for any occasion.
Understand Your Recipients:
Don’t choose gift boxes with a “one size fits all” mentality. If you’re choosing a packaging for your clients, go for something elegant and sophisticated, and if it’s for employees, then a playful packaging works.
Align with Brand Values:
Since these corporate gift boxes will represent your brand, it’s important to align the packaging with your brand’s values and identity. So focus on the material and quality when choosing a hamper.
Personalize Your Packaging:
The moment your gift box reaches the recipients, they should instantly know that it’s a gift from your company, and this is possible through personalization. Customize your packaging with your company’s logo or brand name to create recognition.
Focus on Utility:
Choose a packaging that doesn’t become a hassle for the recipients to store. So opting for collapsible boxes or boxes that can be utilised for other purposes, like storage space for trinkets, etc., will work much better.
Popular Types of Corporate Gift Box Packaging
Here are a few corporate gift box ideas that you can consider buying for the next gifting occasion.
Jharoka Big Gift Box:
Classic and versatile, this handmade cardboard Jharoka gift box keeps gifts secure while adding a touch of elegance. Perfect for both small and large hampers.
Chidiya Square Gift Box:
This chidiya square gift box is ideal for festive gifting. With its sturdy build and charming design, it creates the perfect balance between festive cheer and professional spirit.
Beige Kappa Box:
An evergreen box for every occasion, this kappa box is perfect for corporate gifting. Its classic and minimal appearance makes it quite a favorite of everyone.
Pinewood Slider Box:
For a more unique and sustainable packaging option, this pinewood slider box is the right choice. Its rustic appearance and sturdy build makes it ideal for corporate gifting.
Pink MDF Trunk:
This MDF trunk should be your go-to option for festive celebrations or Women’s Day because of its gorgeous appearance. You can even get this hamper customized with your brand name or logo.
Common Mistakes to Avoid When Selecting Corporate Gift Boxes
The reason why many companies don’t make the most of corporate gifting is simply because of these mistakes.
Choosing Low Quality Packaging:
Presentation matters, and if your gift screams “low quality,” then it won’t create a positive impact on your recipients. In fact, it’ll do the opposite.
Sending Impersonal Gifts:
Secondly, your gift shouldn’t cross the professional line. Choose a packaging that isn’t generic or impersonal, which might make the recipients uncomfortable.
Over-Branding:
Adding your brand’s logo or name on the packaging is important, but over-promoting yourself might just make your gift distasteful. So, find a balance between creating brand recall and sending promotional gifts.
Ignoring Cultural Diversity:
This mistake is fairly common while choosing a corporate Diwali gift box or a packaging for cultural festivals. It’s best to be culturally sensitive since your recipients come from diverse cultural backgrounds.
Poor Presentation:
The presentation of your gift is what can make or break your first impression on the recipients. So, choosing basic corporate gift boxes or not sticking to the theme of the occasion might lose you points.
How Premium Corporate Gift Boxes Add Value to Your Brand
As we mentioned earlier, your corporate gift box packaging represents your brand in front of your employees, clients, and business partners, so choosing premium gift boxes is in your favor.
It portrays your company as a brand that values its people and believes in acknowledging their efforts. Plus, it’s a great way to show your brand value and identity to potential clients, convincing them to associate with your company.
Opting for sustainable corporate gift box ideas or utility packaging expresses the thought and effort put into the gift, and strengthens your brand image; thus, benefiting your company.
Where to Buy the Best Corporate Gift Boxes
There’s no doubt that The Good Road Gifting should be your go-to choice for choosing the best corporate gift boxes for every occasion.
Our collection of packaging includes premium and budget-friendly options that cater to every client, and our pan-India shipping ensures that your gift reaches its destination safely and securely.
We also have an in-house customization setup, which allows us to personalize your packaging and elevate the gifting experience because we understand the importance of brand recall. Our customer service team is available to help, right from the beginning till after the order reaches its destination.
Conclusion
It might not look like it, but the kind of corporate gift boxes you choose says a lot about your brand, so make sure it says only the right things. That’s why you should rely on The Good Road for all your packaging needs. Apart from packaging, we can also curate a hamper for your recipients, catering to every budget and occasion. Now, don’t ignore the packaging because presentation matters.
