Are you tired of giving out the same old boring gifts year after year? Want to spice things up and show your clients and employees that you're not just another stuffy corporate entity? Well, you're in luck because the world of corporate gifting is about to get a whole lot more exciting in 2023! In this blog post, we'll explore some of the top corporate gifting trends that will have your recipients saying "wow" instead of "meh".
Sustainable and eco-friendly gifts
Let's face it, the planet is in trouble, and it's up to all of us to do our part. And what better way to do that than by gifting your clients and employees with something that won't end up in a landfill? In 2023, we can expect to see a rise in the number of companies offering eco-friendly and sustainable corporate gifts in India. Desk plants, reusable straws and tumblers, beeswax wraps, and even plantable seed paper can be good options. Not only will your recipients be doing their part for the environment, but they'll also think you're a pretty cool company for caring about the planet.
Read More: Corporate Gift Ideas that will make an amazing impression on your Brand
Tangibles are all good, but what's even better than getting something you can hold in your hand? Getting an experience! In 2023, we can expect companies to offer gifts such as concert tickets, spa days, or even cooking classes. These gifts allow the recipient to create a lasting memory and unique experience, making them much more valuable than a traditional tangible gift. They also allow the recipient to try something new or indulge in a hobby, which can be a great way to build morale and improve employee satisfaction.
Additionally, experiential gifts can be customised to the recipient's interests or preferences, which makes them even more personal and meaningful. Plus, they'll have a great story to tell at their next company meeting!
Premium Tea & Coffee
In 2023, we can expect to see a rise in the use of premium tea or coffee as a corporate gift. As people are becoming more health-conscious and looking for healthier alternatives to sugary drinks, premium tea and coffee are becoming increasingly popular. These gifts are not only a healthier option but also offer a luxury experience that can be enjoyed in the comfort of one's own home or office.
Premium tea or coffee gifts can come in a gift box, sampler, or subscription service. These gifts can include a variety of tea or coffee blends, accessories, and even brewing equipment. This type of gift is perfect for coffee or tea connoisseurs and can be a great way to show your clients and employees that you value their tastes and preferences.
Read More: Gift Hampers for Employees Who are Going to Retire
Digital Gift Cards
With the rise of e-commerce, digital gift cards are becoming increasingly popular for corporate gifting. They are convenient and easy to send, and recipients can redeem them online. These can be from stores or websites that your colleague is interested in or something simple like Amazon, where you can get a gift for anyone.
Subscription services, such as monthly boxes of snacks or beauty products, are also becoming popular gifts. They are a way to keep the recipient engaged with the company over a longer period of time. Subscription services can be OTT platforms like Netflix, magazine subscriptions or even subscription gift boxes.
Taking Corporate Gifting Up a Notch with Personalisation
Everyone likes feeling special, and what better way to make someone feel special than by giving them a corporate gift tailored just for them? Personalisation is the key to making corporate gifts in India stand out and show your recipients that they're not just another number on your client list.
Read more: What Is Corporate Gifting & How Does It Impact A Business?
Personalisation can range from something as simple as a custom engraving to creating a fully customised gift experience. It's a way for companies to create a deeper connection with their recipients and make them feel truly valued.
Personalised corporate gifts in India also have a higher perceived value, as recipients feel that the gift is more thoughtful and that more effort has gone into it. This can lead to a more positive and lasting impression, which is especially important when it comes to building relationships with clients. Plus, your recipients can use your gift as evidence when they boast about their great relationships with your company to all of their friends.
Personalisation also helps to increase brand recall and can lead to increased sales. When recipients are reminded of the company through a personalised gift, they are more likely to remember the company and consider them for future business. Plus, they'll be more likely to tell their friends about your company, giving you some extra word-of-mouth advertising.
Personalisation also helps make the gift more unique and less likely to be re-gifted or forgotten. This is a great way to ensure that your gift will be cherished and remembered by the recipient. It is also a great marketing tactic when it comes to brand awareness and brand goodwill, whether it is among clients or employees.
In 2023, we can expect companies to offer personalised gifts like custom gift hampers, monogrammed tote bags and pen stands, and even personalised gift baskets filled with their favourite snacks.
In conclusion, corporate gifting trends in 2023 are about being eco-friendly, personal, experiential, and charitable. Adopting these trends will make your recipients happy and show that your company is socially responsible and forward-thinking. So go ahead and spice up your gifting game; you won't regret it!